Alonzo Bettis Cox was a professor emeritus of marketing and a renowned cotton marketing authority. He received his bachelor’s degree in 1911 and his master’s in 1914—both from The University of Texas. In 1920, the University of Wisconsin awarded him a PhD.
Professor Cox was president of Abilene Christian University. He also worked with Texas A&M University overseeing the Division of Farm and Ranch Economics, and with the U.S. Department of Agriculture directing cotton marketing research and serving as an agricultural economist in Europe.
From 1926 to 1957, Professor Cox was a valued member of UT’s faculty. While here, he established the Bureau of Business Research (1927) and served as its director until 1942. Additionally, he created the Natural Fibers Information Center (1947), which became internationally acclaimed under his leadership.
Professor Cox utilized his expertise to assist with policy-making concerning the cotton industry. He organized and chaired the Texas Cotton Committee (1927), worked with the Texas Cotton Research Congress (1939), and assisted the Texas Statewide Cotton Committee with the preparation of the “Charter for Cotton” (1942).
A consultant on cotton price fixing for the U.S. government, Professor Cox addressed the International Cotton Congress in Prague (1933) and in Cairo (1937 and 1951). He also served on the State Intercollegiate Schools of Business Administration Committee and the Texas Postwar Planning Commission.
Professor Cox authored or coauthored An Economic Study of a Typical Ranching Area on the Edwards Plateau of Texas (1922), The Cottonseed Crushing Industry of Texas in its National Setting (1949), and Cotton Demand-Supply-Merchandising (1952).
In 1987, the University dedicated the A.B. Cox Memorial Library in his honor. Among its many volumes, the library contains a rare collection of books on cotton as well as Professor Cox’s papers. Alonzo Bettis Cox passed away on December 25, 1968