Bobby Burton

When we first launched Rivals.com in 2001, conventional wisdom was that people would be unwilling to pay for content online. But we didn’t believe that, and we felt like we had figured out what people would pay for — content on their favorite sports team. With more than 200,000 subscribers when we eventually sold to Yahoo in 2007, we proved a lot of people wrong. Our experience with Rivals paved the way for what we would do next at 247Sports. We sold 247 to CBS just this past January, and I’m happy to say that both businesses remain strong and viable all these years later.

BBA  1992
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